Most small businesses now have websites, but most business owners assume that it is all they need to get more clients. You may have worked with the best web developer in your city, but still, you have to do a lot more to reach more people and drive more sales. Building the most attractive website and making it easy to navigate does not guarantee an inflow of new leads and customers. You need to market your website through various platforms for you to reach a wide customer base. The following are the perfect ways of marketing your website and increase the conversion rate.
Install social media plugins
You cannot ignore the role of social media in the marketing sphere today. Some of the best social platforms that you can market your business on include; Facebook, Instagram, Pinterest, YouTube, and Twitter. Create several accounts on these platforms where you shall inform your customers of new offers and updates. Some of these social media plugins will distribute your posts on their platforms every time you publish on your blog. You can even use automation tools that will search for relevant hashtags and engage customers on your behalf. Use social messaging apps such as Instagram Direct Message, Facebook Messenger, and Twitter Direct Message to engage your customers.
Optimize your website for the search engines
Some of the famous search engines such as Google, Bing, and Yahoo have a way of ranking websites. Most customers will click on those websites that appear on the first page of Google and will never both to go to the 2nd page. You can optimize your website to appear on the first page by generating useful content and sticking to the industry’s best practices. You also need to do keyword research and generate content around some of the most searched keywords in your niche. The process can be quite involving, but you can hire SEO experts such as KatRank to save you the trouble.
You can create a loyal following by encouraging your customers to subscribe to your newsletter. You will use the email to send newsletters and update customers of new releases in real-time. You can even automate your emails which gives you enough time to deal with core business processes. Ensure that you respond to all emails and create a page for FAQs. Customers and visitors can get answers on such forums, and you will only deal with issues that need human interaction.