Tips for Small Business Marketing

Most small businesses now have websites, but most business owners assume that it is all they need to get more clients. You may have worked with the best web developer in your city, but still, you have to do a lot more to reach more people and drive more sales. Building the most attractive website and making it easy to navigate does not guarantee an inflow of new leads and customers. You need to market your website through various platforms for you to reach a wide customer base. The following are the perfect ways of marketing your website and increase the conversion rate.

Install social media plugins

You cannot ignore the role of social media in the marketing sphere today. Some of the best social platforms that you can market your business on include; Facebook, Instagram, Pinterest, YouTube, and Twitter. Create several accounts on these platforms where you shall inform your customers of new offers and updates. Some of these social media plugins will distribute your posts on their platforms every time you publish on your blog. You can even use automation tools that will search for relevant hashtags and engage customers on your behalf. Use social messaging apps such as Instagram Direct Message, Facebook Messenger, and Twitter Direct Message to engage your customers.

Optimize your website for the search engines

Some of the famous search engines such as Google, Bing, and Yahoo have a way of ranking websites. Most customers will click on those websites that appear on the first page of Google and will never both to go to the 2nd page. You can optimize your website to appear on the first page by generating useful content and sticking to the industry’s best practices. You also need to do keyword research and generate content around some of the most searched keywords in your niche. The process can be quite involving, but you can hire SEO experts such as KatRank to save you the trouble.

Email marketing

You can create a loyal following by encouraging your customers to subscribe to your newsletter. You will use the email to send newsletters and update customers of new releases in real-time. You can even automate your emails which gives you enough time to deal with core business processes. Ensure that you respond to all emails and create a page for FAQs. Customers and visitors can get answers on such forums, and you will only deal with issues that need human interaction.

5 Common myths about dental care

It is common knowledge that most people are afraid of visiting a dentist. It has been reported by the office of the surgeon general that 4.3 % of Americans never visit a dentist’s office.

Over the years unnecessary anxiety and stress have built up around dental care leading to the creation of several myths. Most people believe in these myths without taking time to find out the truth. They have become so ingrained in our culture such it is not easy to tell what is true and not true. The following are 5 most common myths associated with dental care:

-A stiff toothbrush is most suitable for your teeth

There is no truth in this at all. In actual fact, stiff-bristled toothbrushes can actually cause damage to the enamel of your teeth, exposing you to serious dental health issues. Dentists usually recommended a toothbrush with medium or soft bristles.

-It is necessary to remove your wisdom teeth

As a matter of fact, most people experience jaw pain as well as other problems from their wisdom teeth. However, there is no need for removing your wisdom teeth if they do not give you any problems when they grow in.

– There is no need to take care of your children’s baby teeth

A good number of parents believe that regular brushing, paying visits to a dentist, as well as good dental hygiene is not necessary for young children because they will eventually lose their milk teeth. This is not true because of the following reasons:

-Poor dental hygiene can lead to dental health problems that can eventually cause teeth to fall out prematurely. In addition, the adult teeth of these children may grow incorrectly.

-It sets a bad example to your children as far as dental care is concerned. They may fail to practice good dental care when they grow up.

– Believing that because of your parents’ good dental health, you will not experience dental problems yourself

It is a fact that the genes you inherited from your parents may make you less vulnerable to dental problems. However, poor dental care will certainly lead to dental health problems irrespective of your genetic inheritance.

-You only need to visit your dentist whenever you experience a problem with your teeth

The fact of the matter is that you need to visit your dentist for a dental checkup once every six months. Your doctor in smile builders is always in a better position to detect problem long before you notice them yourself.